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100 PORTRAITS PRESS RELEASE: September 12, 2007
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Subject: 100 Portraits Offers Groundbreaking Online Subscription
Tagline: Bold step for indie musicians: providing music in realtime via exclusive blog content

100 Portraits : Backstage Subscription “It is really two popular ideas rolled into one neuvo-burrito,” says Ben Pasley, half of the alternative rock duo 100 Portraits. The two ideas: the online magazine and the ever-popular blog. Beginning September 1, 2007, the band’s official website at www.100portraits.com offers a second level to their public blog containing creative content available only to paying subscribers.
The idea had been in the works since the fall of 2006 when Ben and his wife, Robin, began the process of reviving their popular musical identity, 100 Portraits, after taking a break to develop music for the popular series Enter The Worship Circle along with other pursuits. “We wanted to make music and engage our audience without putting all our eggs in the compact disc basket,” mused Robin when asked about why they have abandoned a traditional “release to CD” production route. “We have seen a massive trend in our own sales and in the music habits around the world toward MP3 players–the iPod for example. We think it is time we put 80% of our effort toward digital, 20% toward physical product and never go back to the opposite formula..it is the way of the dinosaur.”
100 Portraits knew they were on the right track when they read the article in the New York Times, Monday, March 26, 2007 titled “With CD Sales Falling, Labels Seek Deals With the Likes of Apple.” This article states the fact that digital sales continue to rise while album sales continue to fall (album sales falling 16% in the first quarter of 2007) and this is causing even the big label behemoths to shift into action signing new artist to “per song” deals instead of “per album” deals. This move lowers the risk by lowering the cost of releasing a new artist’s music. The article also claimed that companies like EMI and Warner Music Group are “considering a system in which fans would pay a fee, perhaps monthly, to “subscribe” to their favorite artist and receive a series of recordings, videos and other products spaced over time.” This is exactly what 100 Portraits had been planning for months.
“Look, it’s not that the album will ever die because too many great artists and too many great music experiences must be heard in an album form, but right now people are grabbing song-at-a-time from iTunes and building their own playlists based on all kinds of preferences…not just the preference of the artists,” Ben said in defense of their pioneering effort. The same Times article supports Ben’s position with the assertion that “individual songs sales (the 99 cent download) account for roughly two-thirds of all music sales volume in the Unites States,” and that does not include other bite-size forms like ring tones.
100 Portraits had to reach outside of the U.S. for help in developing their online subscription service because the technology and business model is so new. ClickandBuy, based in Germany, is the money processing giant that handles all of iTunes in Europe where people are more likely to buy with alternative currency forms and methods like cell phone billing (SMS), and now they handle the payment receipts for 100 Portraits as well. The rest of the web build required help from a team of designers and thinkers from the U.S. to the Ukraine created a unique digital download store that sells both digital and physical product in the same shopping cart (like iTunes and Amazon combined), and provides the customer with a simple interface to subscribe to the premium blog content.
If digital product and digital delivery are the majority future of the music industry then 100 Portraits are some of the first pioneers to get on that bus with real commitment. Maybe it is because independent musicians have to fight and dream harder to build a working career than those attached to large marketing machines, or maybe it is because they are agile enough to move toward the market’s future before anyone else–either way digital subscription services are coming, and they are going to be a powerful new force in music.
Want to try the 100 Portraits : backstage subscription? It is very simple. Go to http://www.100portraits.com and click on the “Go Backstage” link at the top of the page, fill out the ClickandBuy payment form, and you then you can surf to pages and download links in the 100 Portraits blog that only subscribers can see! $4.95 gets you a huge load of product as a monthly subscriber, and $29.95 is a subscription that lasts all year. Presently, there is over 700Mb of live recordings, vintage audio, new songs, and video material available to new subscribers in higher res than iTunes audio, and in forms that you can copy and transfer without restriction.
100 Portraits background bits:
- 100 Portraits formed in 1993 with Ben and Robin Pasley writing and performing
- World drums, alternative guitars, folk ideas, and rock sensibilities put them in a unique musical class
- Their first two video releases won Silver and Bronze Telly Awards
- In 1999 they started the record-breaking series Enter The Worship Circle selling over 100,000 units to date
- Enter The Worship Circle was named in the Top 5 worship albums of all-time by Relevant Magazine
Here is an example of some of 100 Portraits’ premium content:
100 Portraits House Concert
March 2007, Ken and Lori Janke’s home, New Haven, CT, MP3, 80MB, 88minutes We got the whole show for you, unedited. How about that!? Todd Berger did open for us that night, and I will put that up as well, later, but for now get a taste of us trying to learn the rhythm of the house show early in 2007, after only playing a few opening numbers for Jacob and Lily in Colorado. I think this was one of our very first full house concerts…” You will need to subscribe to download it, but you can visit their public blog for excerpts anytime!
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